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Desk research is a type of market research that uses existing data to support or validate outcomes and conclusions. Also known as secondary research, it’s a cost-effective way to obtain relevant data from a broad range of channels. See more From small start-ups to established businesses, doing desk research provides you with crucial insights into trends, competitors, and … See more Most market research methods fall into either primary or secondary research. When we talk about desk research, we tend to focus only on secondary methods. However, most primary research can also be done remotely, … See more Nowadays, you can do most market research from a desk. Here, I’ll focus solely on secondary research methods: Where finding and using the right resources is key. The data you use needs to be up-to-date and … See more As with any type of market research, you need to choose the right method to deliver the best outcome for your research goal. Desk research is advantageous for several reasons, but it won’t always suit every market research … See more philly.com wax
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